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seo keyword research
Why keyword research is an important in SEO?

I do not quite understand the concept behind this.

It is important because you want to identify your target audience and make a website, relevant content, what your audience needs. Keyword research does not place the same importance as in search engines such as Google used for spam reasons. If you do not keyword search enables you to run into the problem of the public letter, the contents of your site does not promote but Interest. Keyword is part of the fight because we human beings to a clear understanding of who want to offer you.

The keyword research process in SEO: Search Engine Optimization Getting Started from Lynda.com

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