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The importance of Page Rank for website

The importance of Page Rank for website

Page Rank (PR often called) is the Google ranking software calculates the relevance of a website with its content. Page Rank is a number (0-10) is defined by Google that a rough estimate of the global importance of a Web page provides.

Page Rank is a green bar, the left by a Web page listing in Google Directory, and also in the Google Toolbar

The fundamental factor behind the definition of a page is ranking the keywords

  • If your keywords play rare and unique, then Page Rank does not Role.
  • If your keywords are very competitive, so Page Rank is more important

There are "over 200 SEO factors" Google used to in the Google search results pages (SERPs) Rank. There are certain Google search engine optimization rules, which are the page rank they impact

1st Positive On-Page SEO factors.

2nd Negative On-page SEO factors.

3rd Positive Off-Page SEO factors.

4th Negative Off-page SEO factors.

Some of these factors are listed below are:
POSITIVE On-Page SEO factors:

  • Keyword
    • Keyword in URL: First word is best, is second the second best, etc
    • Keyword in domain name: Same as in page-name-with-hyphens
    • Keyword in the title tag: Title tag 10-60 characters, no special characters.
    • Keyword meta tag in the description: less than 200 characters. Google no longer "set" on this day, but will often use.
    • Keywords Keywords in meta tag: less than 10 words. Every word in this day must appear somewhere in the text. If not, it can be used for Irrelevance to be punished. Not a single word appear more than twice.
      If not, it can be considered as spam. Google apparently do not use these days, but others.
    • Keyword density in body text: 50-20% – (all keywords / total words)
    • Individual keyword density: total 1-6% – (each keyword / Words)
    • Keyword in H1, H2 and H3: Use Hx font style tags appropriately
    • Keyword font size: "Strong is treated the same as bold, italic is treated the same as gravity. "
    • Keyword in alt text: Should describe graphic fill – not to spam
    • Keywords in links to site pages (anchor text): Links out anchor text use keyword
  • NAVIGATION – Internal links
    • Link should contain keywords.
    • Use the file name with a hyphen, but not for long Ones – two or three hyphens only.
    • Check that all internal links are valid or not.
  • NAVIGATION – outgoing links
    • External Link: Link only good Pages
    • Check all links
    • Less than 100 links in total
    • Avoid "Link Churn"
    • Outgoing Links Anchor Text: If the topic, descriptive
  • OTHER On-page factors
    • Smaller Files are preferred, do not try to exceed 100K page size
    • Use hyphens in URLs
    • The freshness of pages: Changes Over time, like newer the better – Google fresh pages.
    • Fresh Links trust: Ideal for high-websites, maybe not so good for the newer, less confident Websites
    • Frequency of Updates: Frequent updates are equally common spiders that newer cache created.
    • URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less even better
  • Factors other on-site
    • Site age is: Old is the best
    • Dimensions – Google likes big sites
    • Age of page vs. age of site: Newer pages on an earlier Website for faster detection

Negative On-Page SEO Google Ranking Factors

 

  • Text represented graphically is invisible to search engines.
  • Too high keyword repetition (keyword stuffing) may get the Over Optimization Penalty.
  • Redirect through refresh metatags: Not immediately send your visitor to another page other than the one he / she clicked with meta refresh.
  • Keyword Dilution: Targeting too many unrelated keywords on a page that would detract from theming, and reduce the importance of your really important keywords.
  • Flash site: Most SE spiders can not read deploy Flash content, an HTML alternative, or experience lower SERP positioning.
  • Use of frames should be avoided as SE has problems with frames.
  • Excessive JavaScript should not be used.
  • Google does not recommend this invisible text.
  • Gateway advises against that Google start page.
  • Duplicate content Google does not recommend this
  • HTML code for infringements of this advising Google

POSITIVE Off-Page SEO Google Ranking Factors

Incoming Links:

  • Based on the number and quality of the links Google link reporting continues to show only a small fraction your actual backlinks, and they are not only greater than PR4 – they are mixed.
  • Incoming links from high-level pages are better.
  • Site Age – Old shows stability.
  • Site Directory – tree.
  • Complete – keywords in anchor text.
  • PAGE metrics – User Behavior:
  • Page Traffic: Trend in the number of visitors.
  • CTR: How often is clicked the page.
  • Time spent on Page: relatively long, shows the relevance taken.
  • If the pages are bookmarked your site by the user, it is good for you.
  • Site Data User Behavior
  • Site traffic: number of visitors are the better.
  • Time in the domain: a relatively long time taken shows relevance.
  • Domain owners BEHAVIOR:
  • Time Domain Registration: Register for five years, Google knows you are serious, register for one Years, it is a throw-away domain?

NEGATIVE Off-Page SEO Google Ranking Factors

  • Buying Traffic is not recommended
  • Old links will be assessed, and not new connections are.
  • Zero-links for you: you must be at least 1 (one) incoming link (back link) from some website left that Google is known to remain in the index.
  • Google hates link-buying, because their PR model corrupted in the worst possible way. Please check all these points before the creation of connections:
    1st have your side, Is it really connects not deserve?
    2nd Do you have tons of links in a short time?
    3rd Do you have links from high PR, independent websites?
  • Cloaking (Practice presenting different content or URLs to users and search engines.) Should be a Serving up different results based on user agent can be avoided Your website is a known cause misleading and out of the Google index.
  • Links from bad neighborhoods: Google says that incoming links from bad sites can not hurt, because you can not check them.

So we can say that the page rank of the function of the page is

  • Strong on page are better page rank and strong off side added advantage
  • When off side is very strong and bad side is then Page Rank is very poor
  • If the page is strong and off-site is bad, then PR is concerned not so bad

About the Author

Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.

http://www.himshilp.com

Finding A Sites Google Page Rank

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