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SEO 101 for Online Business Owners / Search Engine Optimization: Then and Now

SEO 101 for Online Business Owners

By Martha Lee, Get in position (Http://www.getinposition.com)
and Alex Kahl, Kahl Consultants (http://www.kahl.net)

Search Engine Optimization: Then and Now

Introduction
============
By now, most appreciate that owners of websites for search engine optimization visibility to actual impact both on their site traffic

and on-line profits. Even today, found a large percentage of websites on search engines.

Web designers and marketing specialists SEO can have different opinions on how to best design and have support pages. One thing about SEO

that is certain, it is not the quick and simple solution that she was once a few years ago. However, by understanding the evolution of "old

new "SEO rules, you can position Your site for the search engine visibility to search.

Engine Algorithms
============
Search engine ranking algorithms are in the Usually secret mathematical formulas. These test engines for many different factors before

Indexing and ranking a website.

Although algorithms (or Rules) can and must change, there are some things that remain fairly constant. Here is a selection of important

Things to consider when optimizing your site:
* Age of site
* Duration of the domain was registered
* Age of content
* Regularity, with the new content is added
* Age of the link and the reputation of linking site
* Clarity of the content
* Related terms used in content (the terms of the search engine associates as the main Page content related)
* Key word driven identify internal links to find primary source for information
* External links, anchor text in those external Left, and in the pages / pages with these links
* Depth of the document in place
* The use of 301 to redirect moved pages
* Hosting uptime
* Whether the site serves different content for different categories of users (cloaking)
* Broken outgoing links are not removed immediately

By have compared how the Internet and SEO have changed over the years, you can determine how and where they need to roll up

Sleeves just a bit more to get the engines found:

Keyword
========
Then:
Add tags all relevant keywords to your meta.

Price:
Research keyword phrases that best define your business, products and services – Study competitor sites and use keyword tools (Eg

Word Tracker or Keyword Discovery) to continue the search keyword niches with fewer competitors. Select a handful (at most) of the finest

Niche Keywords and use them in your site links as well as your titles and meta descriptions.

Competition
===========
Then:
In 2000, a few hundred to tens of thousands of competitors for the lower the number of sites that show would be normal to

a search on a "competitive Keyword phrase. "

Price:
Today, several hundred thousand to several million, the number of standard web sites that appear in search results a

given competitive keyword phrase. One way to know who your primary Internet
Competitors, is a search for your to do products / services and see who is listed in the top positions 10 to 30.

Left
=====
Then:
The more detailed Links has a website, the higher classification.

Price:
Links to your site still help to determine your search engine rankings, but the quality and the click-through rates have links to your site

gained in importance. Build quality of external links to your site via
Engine / directory submissions, related Companies and high-quality web sites within their own subject (good: DMOZ (Open Directory); bad:

Link farms and "less popular" Sites). Add links to your site on a regular basis current and the pace of this conservative (ie 1-2 per week

not 400 per day!).

Dynamic database-driven Web Sites
==================================
Then:
CMS driven websites were not search engine friendly and be indexed at all times.

Price:
Today, however, can usually search engines crawl and index database Sites, the presence of query strings in the URLs of the

Pages can still block the probability of engines indexing all pages on a CMS site. And because of this Dynamic restriction sites

still a visible disadvantage that to enjoy simple HTML pages. The good news is that tools are available to rewrite

the URL string, so that your database-driven web site can fully search engine friendly.

Local
=====
Then:
Most were searched done with the major search engines.

Price:
Today there are many local search engines, directories and databases, used for the search, such as Google Local and Yahoo Local. If

Your business is local in nature, then you should check with the local search engines, databases and log directories.

In Summary
==========
In the earlier days of the Internet, took a number of website owners they would much targeted traffic as soon as get their website

was built and online. In the early days of the Web, you could actually "a web site to build, and they would come "only through the implementation

targeted keyword phrases in title, meta tags and content of the site then the submission to the major search engines. This was largely due to

the lack of websites around the time and the search algorithms were simple – that top positions were much easier to secure.

With the enormous growth of online indexed over the last few years just become more complex, especially if you

a completely new URL address. Find your good target audience, competitors, keyword selection and building relationships is now more

important than ever. Think of your website as a business and a search engine like a shopping mall. My shop is not visible in the mall, without

a character, and well distributed marketing information you tell your online marketplace where you are and how to meet their needs.

Best Practices
============
Here are some best practices that are relevant today:

1.Build clean, standards-based websites that are fast loading of content, and are updated regularly

2.Follow basic conventions as short descriptive title, simple navigation, no disabling of browser buttons, no keyword stuffing or other

unethical SEO methods

3.Build Links, of course, not to manipulate (buy / sell links), and use no outward links to less reputable sites

4.Use original content

5.No technical errors

6.No duplicate pages

Sources:
http://www.getinposition.com

http://www.kahl.net

About the Author

SIMS 141 – Overview of How Search Engines Work

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