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White Paper: How Your Sales in the current economy through the use of marketing automation functions of CRM Software Skyrocket

As Vice President of Marketing, Director of Marketing, or Sales Executive you will be aware that even the best plans can fail marketing efforts, and thorny economic times have only exacerbated the deterioration. You've hooked to cut your marketing expenses at the same time significantly more are expected to achieve.

This White Paper the fundamentals of the current best marketing programs efficiently and with the highest ROI by not only creative but also an analytical approach to Direct Response Marketing, which is impossible without Marketing Automation – a primary support system a successful marketing campaign. The technology-driven process, in conjunction with a preferred-by-marketer intuitive process, allowing you to closely interwoven Your marketing and sales programs and to realize as a result, a positive return from your limited marketing resources.

The attention to customer retention

Your current customers are your best potential customers, as well as your best salesperson. Satisfied customers will bring many of the recommendations and as you may know, a leadership role is that of a client referral to the one that your sales will close faster and at a rate of more likely, because your customers already a great effort on selling the above perspectives.

Growing through recommendations

If you are not a well-managed referral program Your customers – and any other party that you want to do business develops with you and become a free agent, that commission will be paid for a referral – They lose a great opportunity for organic growth.

Consider the following example:

ABC Company is a B2B service company with about 500 current Customers and average revenue per customer is $ 20,000, $ 10,000,000, which generates annual sales.

Their annual advertising budget is 1% of revenue ($ 100,000). As we all know, the majority of it spent in the rule at the campaign to bring the modest results, in the hope of winning advertising Venues – which become more difficult with the competition is still trying to get over the hump in this economic downturn.

Your company has grown at a 10% Interest rate per year, slowly but surely, but now the growth begins to decline, and it is forecast to 5% this year with the same marketing expenditures (and more hassling that your marketing and sales team must get through).

Now imagine that the connections of your clients decided to make money. You can ask for a favor, and a few will return. But you do not want to single random links – you want to pre-sold prospects for less than the average will take time to get bombed in the area. Would not that be a marketing and sales activities paradise?

Welcome to paradise

Let's imagine that you are a customer referral program designed and offered a commission of 10% as a result of any transfer payment that converted into a paid Customers.

Suppose that pay 50% of your customers sign up for your referral program, but only 50% of customers actually refer prospects on a regular Basis – that will bring 125 new sales per month.

Now do the math:

500 customers x 50% = 125% x50 client referrals per month

125 references / Month x 12 months x $ 20,000 per sale = $ 30,000,000 / year

$ 30M – 10% commission = $ 27M in new business

As you can see, Your next year instead of $ 37,000,000 in sales $ 10,000,000, and your company are now growth rate of 370% over the projected 5%.

Developing the strategy and the process management system

She liked the math, and now you are ready to jump in and get it done, right?

Do have a system to manage hundreds of Referral Partner? You probably do not have the tools in place for successful implementation of the program. Plan it intuitively and to do manually? If you have a proper structure to operate together with the necessary processes and technologies you measure your success, you can not run your partnership Programs properly.

That is why you need to automate your marketing processes, and ideally you need to rent a professional Marketing company that will automate design and market the program for you – free and affordable prices.

The cost of marketing automation and campaign execution

How much do you think it would cost you invest in a program that brings you millions of dollars in additional revenue? Would be $ 100,000 the right number? Perhaps, but it dramatically exceeds the limits of your existing marketing budget.

But the good news is that right now is a direct response marketing companies with established processes, a proven framework and the right automation tools can be all that for you in a few weeks happen – for $ 10,000 or less.

Integrated marketing versus task-based marketing

Before the deployment of our solutions for many of our Customer, "Marketing" was a series of isolated tasks – but is a sales point of view a consistent sales process. Task-based marketing can not because often in their Core helps it not to a dialogue, that a seller can begin to bring to this file.

Test invest before they

With the right tools there, now you can conduct formal tests for each marketing idea, collateral pieces, and the message with the best results tactic. No tests should be done manually because the required sample size is unacceptably large.

The numbers game

Without appropriate metrics, Marketers do, blind in one intuitive approach is not the tools to measure their success and duplicate it in other programs.

Creativity and analysis must Hand in hand. But proper analysis of a number of variables can not be done manually. Tracking systems for success and failure, and simple tools for analysis of the elements that influenced the outcome, must be integrated and reflect the company's goals. Therefore, some out-of-the-box software packages for different purposes (for As campaign management, affiliate scripts, Google Adwords Integration, and others) might not necessarily be the best solution for your business because it does take some effort integration and maintenance resources.

A credible sales marketing & advertising company will not found only in a position to solve with you the most appropriate, but also the implementation and run campaigns on your behalf, during the learning phase, while your Marketing team is getting familiar with the program.

The advantages of the overall marketing automation

By using a database, They learn marketing automation – in depth – about your prospects 'and partners' behavior, together with the decision process and variables that influence it. It allows you to automate communication processes, and connections electronically.
The results:

  • Better organized sales and marketing processes.

  • Superior customer loyalty.

  • A consolidated view of your customer and lead base.

  • Better skills customer loyalty and lead.

  • Higher return on sales and customer support technology investment.

  • Higher marketing ROI.

  • Better tracking.

  • A better platform for marketing and sales decisions.

Which translates:

  • Reduced operating costs.

  • Reduced spending on marketing.

  • Increased revenue.

Marketing Automation not only link marketing with sales – marketing, it helps drive sales.

What you can achieve with the right marketing automation technology

SalesAnual help improve response rates and increase your revenues from your marketing efforts. We offer you the possibility to easily manage sophisticated way, timely, personalized customer communication strategies. specifically built to meet the needs of key members of the marketing process, will provide our product comprehensive data management, campaign management, customer analytics and advanced in an integrated, easy-to-use solution.

Marketing Campaign Management

Marketing campaign management is easy with our product. By a single notification, you can plan your marketing spend effectively, manage all your initiatives and campaigns analyze and, performance and results.

Market segmentation

Our product helps you create campaigns targeted at your audience segmentation Attributes such as demographics or product interest, and then send specific messages and offers for each group. You have the ability to easily add contacts and leads to lists directly from campaigns.

Campaign Analysis

Our system is designed to ABC (split) to simplify testing. you can track, analyze and optimize multiple campaigns, such as on-line marketing and telemarketing. It will also allow you to analyze and optimize other campaigns such as trade shows, direct mail, advertising and promotions, so that all marketing efforts are concentrated the most effective campaigns.

Test Campaign

ABC tests are normally conducted to determine which Version, or elements of advertising materials to help the performance of the campaign. ABC tests drastically challenge the assumptions that can have the marketers and managers of the company on the best way to a campaign or collateral piece design. The automated functionality allows you also to resolve conflicts between marketing and management.

While ABC tests typically applies for the on-line adverting, we can build your system with a repetitive testing process for all media, you can Web pages for free, advertising copy, telemarketing scripts, e-mail messages, newsletters, content and layout, and so on.

Testing provides the most valuable results only if the tests are carried out repeatedly, so efficient ABC test is impossible without the full automation of the testing process. This is an important advantage of the system SalesAnnual.

Our software can be an "ABC Test" table where all of the best advertising media are stored. Each record contains statistics are measured on any new marketing efforts in the same category.

Revenue Tracking

Our product will help the marketing activities, that most of the revenue generate returns by binding directly to each sales dollar campaign to its source. Campaign managers can analyze detailed analysis to track revenue and measure campaign success.

Express Follow-ups

Our product helps you to easily determine the prospects follow-up contact is required for a Campaign, and define the appropriate measures.

List Management

You can import and export campaign lists in several formats and from different Marketing provider. With SalesAnnual List Management, you can create targeted, effective marketing campaigns with list management tools for segmentation, export, and Analysis lead lists.

List Creation

This module allows you to customers or prospects lists by selecting any combination to establish contact and customer information.

Data Export

This module helps you to easily export your playlists to manage external suppliers and The results with SalesAnnual campaign management features.

Data Import

The module allows you to quickly import sales leads from offline sources such as trade fairs, seminars and direct mail; suitable group and campaign, eliminating manual data entry.
It also allows you to import leads into the ground by a specific Referral partners as a result of a targeted campaign made available. You can also view and manage information you need to segment.

Full Reporting

This module allows you to analyzing lists and contacts in order to identify trends and optimize marketing campaigns.

Lead Management

This module allows you to track incoming requests prospect that respond to specific campaigns and will qualify automatically route to the right people to enable sales staff will receive immediate access to the latest Perspectives – and business opportunities are never lost.

Online Lead Capture

This module allows you to lead generation through the collection from your customers to automate Web site directly into our system, and automatically send a personalized response based on information supplied by the customer.

Lead Search and Merge

This module ensures that repeats can easily identify prior interactions with a lead prior to the follow-up. You can easily merge leads, contacts and accounts – and remove duplicates – for efficient Management lead.

Lead Tracking

This module monitors leading end-to-end – from creation to implementation – with capabilities, automatic Date / time stamp, campaign or lead source tracking (vendor, campaigns, and partners), lead status changes, and lead activity management.

Channel Partner Program Management

With our system you can easily manage different channel partner categories such as affiliates, referral partners and resellers – and create an efficient, automated relationship with them.

Affiliate Program Management

Our affiliate program management functionality designed to your channel partners which also usually manage to web, and thus the tracking system reflects the way traffic is sent to your website. Affiliates usually use your on-line marketing tools, such as text links, banner ads, video clips, podcasts, webcasts, and text documents such as articles, press releases, white papers and case studies.

Referral Program Management

Our Referral Program management functionality designed to manage your channel partners to deliver results in a less organized form – oral or written, for example.

Reseller Program Management

Our reseller program management functionality is designed to manage your Value Added Resellers (VARs) to engage in the sale and marketing of your product. They typically bundle your products and services with those of their own company and market to their existing customer base.

Channel Partner Compensation Management

Our lead tracking and management solution allows you to pay a comprehensive reporting system that will set you at ease, because your team – and your partner – anytime access to the latest data on their account and lead performance.

Contract Management

Our system allows you to save the contracts signed with each partner country and see the compensation due for each partner. The numbers are shown in% and $ value according to the agreement signed with certain partners, and revenue to date since the partners.

Reporting

Our flexible reporting solution gives you the opportunity to present a report and submit reports to choose your partner needs to adapt. The status will be reported as a skilled, unskilled, dead, and so on, and you can easily send reports to your partners on a regular schedule.

Security controls

Our security checks and permissions capability allows your partners to access sales leads in their own territory or made by them are available. You can also manually release specific Sales Leads with any user you select.

Automatic Lead Routing

Our product makes it easy lead management by setting up queues, and mapping rules qualify automatically route leads to the right distributor (sales organization which is in a country where a company has no inside sales capabilities located), based on customized business rules and the status of each lead in your partner marketing channel. Your recommendation partner you get instant access to the latest perspectives, and leads are never dropped or lost.

Email Prospecting and Tracking

Our system enables your resellers and referral partners to provide personal, send template-based e-mail messages to prospects in large numbers, and easy to follow, all responses from a central management system lead.

Lead acceptance

Our system allows comprehensive monitoring and accountability so you always know your lead status in real time.

Targeted messages

Our system allows you to create specific messages and to publish to each channel partner.

Document Management System

Our system provides a central repository for all documents and Messages of your channel partners need to support their sales and marketing efforts. Its partners have permanent access to all your up-to-date documents (product brochures, Presentations and support documents) from anywhere in the world, so they can respond to customer inquiries quickly and easily.

Search

Our extensive search function allows your partners to quickly find relevant information, view documents and even send them out as attachments to their views directly the search results.

Secure Records Management

Our safety rules and custom folders allow managers to documents and communications on to organize the partner base type, department, or any other criteria with limited access for the intended viewers only. Document management is safe and individually.

Second-Tier Referral Program

Our system not only allows you track every sale from each of your 1st-tier partners, but any sale of the partners, purchased through your first-tier partners or referral partner.
Compensation is calculated according to your agreements.

Co-Marketing Program Management

Our system allows your marketing partners to submit requests for co-marketing programs, if you choose. Requests will be automatically deducted from the partner countries and compared Budget. You can manage partner claims for funds requests by the analysis of each claim against the allocated budget for each partner. Claims can a proof of performance shall be documented.

For all financial and non-financial transactions, submit claims partners with evidence of Performance. Uploaded documents and materials are integrated with the marketing programs.

Special support for partners

With our system Your partner web portal "sticky" and greater acceptance among partners, by creating and rebates and promotions for the partners. We Discount offer guidelines and best practices to help channel managers gain design and launch programs.

Your partner will have the option of special Price requests for competitive bids put forward on which they work.

Search Marketing Management

Our system allows you to complete visibility and control over your search marketing campaign from keyword selection to closed deal to gain. It allows you, your marketing dollars, to work with keywords, which provided the best results. You can see exactly what generated by each search engine marketing program leads.

Email Marketing Management

Our product is feature-rich functionality that you use a variety of professionally designed templates to help e-mailings and newsletters. One of our unique features offers an easy way to create landing page templates, embedded, custom-tailored e-mail template and content.

Email Tracking

Our system makes it easy to evaluate the success of email campaigns with integrated response tracking and easy monitoring of key metrics campaign. You can easily determine which e-mail campaign generated the most:

  • Open e-mail recipient (what, when, how often)

  • Rebound

  • Click throughs

  • Leads

  • Closed Offers

  • Announces

Our system gives you the ability to provide a certain identification of any affiliate or referral partner "outgoing e-mail or telemarketing campaign awarded about your system sent. Each incoming will lead them to the appropriate partner and will be assigned in the statistics on partner performance, accumulated compensation are reported, and payment plans.

Personalization

Key features include:

  • When editing systems support a high degree Reusability and easy customization – one button press to insert a variable, "IF" statement, HTML template, and more.

  • Personalize your messages using the conditional content and data.

  • Standard to standard content (like "Dear Customer") if the conditions are not met.

  • Personalize subject lines.

  • Embed redirect URLs and attachments in e-mails.

  • Integrate with your Favorite content editor, easily.

  • Flexible opt-in/opt-out support.

  • Viral marketing support – to understand and track the value of customers, forwarding the messages to extend the return of the communication.

  • to support Rich Re-marketing campaign and the to create wave of easy-to-follow-up communication on the basis of an individual response or lack of response.

  • CAN-SPAM compliant.

New Dashboards and reporting functionality

With our new customizable dashboard and reporting functionality, you have instant access to real-time data and Analysis to guide you to your business. Dashboards they pull all together, providing instant access to a consolidated real-time view of your sales data.

Real-time Dashboards

Dashboards give you an at a glance overview of the current status of your business, with benchmarks and critical metrics from sales, marketing, service and much more. One-click data refreshment ensures that your marketers are always working with the most up-to-date information.

Custom Report Formulas and Highlighting

Several mathematical formulas to aggregate pre-programmed into the system and perform calculations on raw data within the system. You no longer have to export your data into spreadsheets for detailed calculations.

Outbound Sales Campaign Management

The module makes it easy to create and test your telemarketing telemarketing scripts and ABC test e-mail follow-ups, which automatically generates the lines of the various outbound sales campaign be sent.

By default, if individual, our system automatically sends three follow-ups to "non-reaction" leading to the system automatically move them into the dead category, which eliminates manual work.

Media buying and production management

We provide a fast, powerful and complete system implies that the media buying, production, and the result of tracking, all designed with direct marketers. Our system provides a quick and easy access to information and allows you to each campaign down to its smallest details, because marketers and users need all the answers:

  • Which spots ads are profitable?

  • Which media are most profitable?

  • What is creative best suited for each individual media?

  • Which URL works best?

  • What days of the week, month, and part of the everyday work better for each medium?

  • What is the Cost per order for each medium?

  • What is the cost per request for each media?

  • What is the cost per lead for each Media?

  • What is the ROI for each of the media?

  • What call centers are most effective?

Our System keeps everyone in sync and up-to-date, because Direct marketing is a complex process of media planners, writers, copywriters, designers, producers, call center, accounting, Budgets … and numerous sign-offs from clients and management.

Media Buy

Print ads in newspapers, 30-second spots on prime time television, Banner ads on Web sites – can each buy as media. Manage your media is easy with our fully automated system.

Features:

  • Short-Form.

  • Long-Form.

  • Spot and network buys.

  • Direct Mail.

  • E-mail.

  • Inserts and circulars.

  • Display advertising.

  • Cable and Broadcast.

Production management

Our system will help you market and manage jobs, contracts and schedules.

Note: Keep in mind, functionality is not available some with the base package and is sold only to customers, the 50 + seats, or as part of the consultation is to adjust the price. Please specify your requirements and we will be a quick offer.

Completion

In the new state of the economy, marketers should be your motto as "efficient marketing easy done with less, "at least our own. Our programs and technologies give your marketing department the ability to take more personal responsibility leads to, and Customer and partner relationships that keeps costs low per interaction as low as possible while ensuring greater marketing performance.

This means you can continually improve the effectiveness of your marketing efforts rather than repeat may, what has not worked. Marketing Automation – and a good selection of B2B or B2C marketing agency – make your marketing programs more successful and remove discrepancies between your marketing goals and your settlement.

The result … Your company generates more qualified leads to achieve a lower cost per sale, and this helps your sales team to a higher completion ratio.

About SIdeaMama Ad Netork

IdeaMama Ad Network ™ is the only affiliate network that offers very affordable B2B can run with a long sales cycle, and B2C high-ticket products. Therefore, we offer a very high payout to affiliates. We not only run your CP (pay-per-Sale) programs on-line, but also advertise for you an army of referral partners and resellers who do not have an online presence. No other network has a capacity to manage off-line. We can, because we have an automated software system that referral partners to upload the contact details of interested parties and monitor the status of the lines, see exactly how they move through the pipeline. We provide full transparency for partners and super-efficiency for advertisers. IdeaMamaAdNetwork.com provides each agent with a full-fledged, proprietary CRM solution not only to manage their channel partners, but also align the business processes throughout their organization – they receive top-rated, award-winning Sales, Marketing and Customer Support Automation solution for their new and existing partners and serve customers.

About the Author

Alex Grachev.

Business Development Manager, IdeaMamaAdNetwork.com

Performance marketing company.
Online ad network – banners & content
. Get your
elite marketing
account.
Commissioned sales
team.

Eric Schmidt on technology, innovation & the global economy

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