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adwords landing page design

How to avoid Adwords bid prices of $ 1.00 or higher?

You have a problem. You logged into your Google Adwords account to discover that all of your keywords inactive and that you have to offer to $ 1.00, $ 5.00, or even to $ 10.00 for those keywords. If offer prices in your market niche that high standard are due to high competition, you should not normally pay $ 1.00 to activate keywords. Your Google AdWords account is not as satisfying the new Google Quality Score was marked. You must address this problem according to your overall bid to lower prices and avoid more problems down the road.

There may be various Reasons, why Google is the adaptation of your minimum bid prices. I got the quality factor hit me not too long ago. I had recently started a few new Google AdWords campaigns, and some campaigns just never needed out of the ground at all because of the high prices offered by Google. When I deleted, in fact, these campaigns within a few Hours after the discovery of the problem, because there is no financial sense to keep active. These campaigns do not just clicks at the price I was willing to pay Google and disable all ask for my keywords to $ 5.00 per click. Other campaigns, however, I enjoyed normal click bid prices. No punishment here. I checked the bad campaigns and I quickly realized that the landing pages and site structure had to play a significant role. The campaigns that went bad from the beginning, domains and websites with no real Content. I had 3-4 pages built around the landing pages for affiliate products that I was trying to promote.

Doing more research, I was the best approach to determine for me. With a domain name with existing pages in place and build a landing page to match the existing website design. The domains should also be indexed, and preferably aged well, too. Nevertheless – requires some important pieces to be in place, too. You do not want your landing pages "offer" leaks, where the visitors (which, for which you paid) would be able to leave your sales page to easily. In my case, I pulled the standard navigation menu from top to bottom, with the target page. Above addition, all links were now in a new browser window, leaving the landing page sales open still open. I also have links to a map, my "About Me" page (Of course) homepage, the "Contact Me" page. I also have links to related product sales page (a copy of my landing page just a little different with the second best Affiliate program). The Adwords spider could enter my site and go several levels deep to check out the site structure. The main website also offers not only 4 or 5 pages, but at least 30-40 pages. I build new AdWords campaigns, and with a little more fine tuning I was able to avoid the high prices and then enjoyed cheap cost per click.

Here are some helpful questions when building a good landing page for PPC campaigns:

Do you have an "About Us" page?
Do you have a "Contact Us" page?
Do you have a "Privacy Policy" page?
If the landing page content matched keywords?
Is the website coded in Flash (= unreadable on the Adwords bot)?
Does the site via a link on your homepage?
If the page a link to the site map?

Conclusion: When building a landing page, build a landing site. Keep the visitor in mind. Would you like to feel trapped with nowhere to go as a visitor other than your affiliate product? Also If this is your actual target, you need to play nice and offer visitors a good experience when he visits your site. If you follow the rules you should able to reduce your cost per click easily.

About the Author

Christoph Puetz is a successful Internet Entrepreneur. With his business he offers Search Engine Optimization and Internet Consulting services. PPC Tips & Tricks published by Christoph are available at his
Pay Per Click Blog
.

5 Steps To Landing Page Optimization

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