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Adwords Abuse Hurts All Advertisers

Abuse of AdWords Adwords lead consumers to consider as spam or worse. This could damage your campaigns and your end result. Discover how Adwords is misused.

Dynamic Keyword Insertion is encouraging poor use AdWords. Dynamic keyword insertion is a relatively new feature Google Adwords. Adwords will replace the token (keyword) in the title, ad text or a URL with the consumer search.

But this has lead to Adwords abuse. A supplier can a single ad in writing a single campaign or ad group, the dynamic keyword insertion and offer every conceivable keyword. For example, you may have noticed, that ads for Target.com come up for just about anything you search for? Target is a large department store and will probably carry the products in question, they are not technically Adwords to abuse. You are guilty of running a very poor campaign. Several ads read bad when just using a template and ad. Plus the quality scores have be terrible, unless Target.com has such a high CTR.

There are several websites Adwords abuse much worse. Many of these sites are Adsense Arbitrage just websites. That is, they hope that very little to pay for Google ads, and then shows nothing but Adsense ads and hope to have an ROI. These web pages are not yet Content at all, and only display AdSense ads.

* All automotive.com
* All information.com
* Best3websites.com
* ToSeekA.com
* Seekful.com

Again, it is simple, the quality should take the low score for sites with no content. You must assume that these Websites pay top dollar for clicks. Either that, or the CTR is so high, the relevance is not a factor. Perhaps the key words are these niche keywords that even a poor quality score has a low cost.

The most important issues, this will weaken to Adwords in the eyes of the ordinary consumer. Consumers who click on ads, including any Web sites with content may be sick of ads and refuse to click on an ad in the future.

Secondly Google will not do anything about it? Adsense arbitrage as long as the supplier to continue to pay, Google is still happy. Plus Google will also accrue a percentage of the AdSense payment. So there there incentives for Adwords continue to support these poor quality sites.

About the Author

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

  • High cost to maintain your Adwords campaign

  • Poor quality score affecting your bids

  • Low Click Through Rate for your ads

  • Minimum bid for your keywords is too high

  • Landing pages that don’t convert

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.

Google Adwords Dynamic Keyword Insertion

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