Seomoz Linkscape
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7 Tips for Good Link Building with Directories
Without doubt one of the most important aspects of any SEO campaign is building quality links back. But the creation a good network of links is both time and research – remember to put quality over quantity. One of the most common places to buy high quality links is through both paid and free directories.
But with the thousands if not millions of online directories that are linked to the most valuable to be?
Here are some quick tips to determine a valuable directory:
1 Determine the Page Strength
And I speak not only for Google PageRank. It is well known for a while that the simplified PageRank (seen most often in the Google Toolbar) is not really Her real PageRank, which is a much more complex number held by Google. Although you can not delete your toolbar only, PageRank can be a good first impression. If a Directory, especially a paid, has a PR in two, chances are it is not worth the link.
Another common form of page-ranking is the Alexa Ranking System. How Google PageRank, it is more of a valuable safety net as a resource, but in general directories, which will fall below the 100,000 mark on Alexa scale be worthy of a link.
I prefer to use the tool on LinkScape at SEOmoz to determine Page Strength. It provides more detailed information than either Google PageRank and Alexa ranking. They offer a number of free tools, but if you are serious about SEO, you should report this to Up for a Pro account.
Here are some things to consider when evaluating Page Strength:
Do not Just Check the strength of the Page Home Page
Is your link will be placed on the homepage of the directory? Probably not.
Check the Page Strength Page Your visit to
Before a link you will find the site in the directory where you will your link. Search to see how the links are arranged (many of them by to do PR, a kind of on a first-come-first-serve basis, others have an auction system, etc.). When you have a link at the end to a low ranking page of directory maybe you should not be submitted. It is true that the overall strength of the domain will Help your link strength, but the page your link appears is more important than anything else.
2nd How many links are on the side
How many other links are to be on the page that you link is about?
Too many links on a Page can have a negative impact on their value. If you link will be added to a site with 100 other links, unless the site has an incredibly high Page Strength, you're going to be seen, to benefit much.
Stick to directories and categories with a small number of links per page and high Page Strength. Often, you can make your website in a sub or a similar category, the fewer connections and decent page contains starch list.
3rd The directory is indexed?
If the directory you are submitting to index of Google, Yahoo and Bing? If not, it's pretty much worthless. The only way to count those links go are, is when Google, Yahoo or Bing, she says.
Here's a clever trick to determine whether a site is indexed. Use this string in every Search: site: http://www.yourwebsite.com are the results, the search engine has indexed the pages.
Google's webmaster tools provide excellent data on which of your back links are covered by Google. A single directory submission can result in a number of quality back-links.
4th Use keywords in the anchor text
Adding keywords to your anchor text is highly encouraged, you will find a directory that you use your keywords in anchor text allowed is a definite plus.
Much higher profile directories will not allow you taken anything but the name of your company in the anchor text, but most of the smaller or medium ranged Directories (still have good Page Strength) It allows keywords and descriptive title in your anchor text instead.
Example:
Good Listing: Search Engine Optimization Orange County
Bad Listing: Omikron Media
5th Expensive Directories are not always the best source for links
It is true. The most valuable links come sometimes from the most inexpensive sources.
While I would definitely recommend some high-end directories such as Yahoo, or Best of the Web, some of your most valuable back links can be generated from less well-known and much more cost-directories.
can provide the Yahoo Directory ($ 299 annually) dozens – in some cases hundreds – of quality backlinks from a single template. Best of the Web ($ 299.95 one time), several high quality backlinks.
The very best online directory for quality backlinks costs nothing at all, though First listed there is a considerable challenge. DMOZ is the largest and most respected human-edited directory on the Internet, it is also free. Besides getting a link were approved, could take months, sometimes years, sometimes never.
6th Purchase Featured Listings
If you list a directory, especially a low-cost, consider purchasing a featured listing. I know a lot of directories will claim that that this leads to more traffic to your site, it really is not, but. Do you of anything, nobody uses directories for the search results and will be used to improve the quality re-establish connections.
Sometimes the difference of a few dollars can buy much more than a single link. Many directories are listings of each Page featured spot in the selected category, meaning multiple quality back links.
7th When available Deep Submit Links
Deep links are links to your website other than the index page. Each page of your site has the option in the search results, you'll have the chance to submit, do it.
Some low-cost directories deep links will allow a standard or Featured listing, use these facilities, if available, never deny the Opportunity to submit deep links.
About the Author
Mike is a search engine optimization and website design specialist.
Mike shares tips, news, and editorial about the world of online marketing on his blog.
Tim Reha & Rand Fishkin, CEO, SEOMoz, Linkscape SEO – Part 2
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